An honest look at learning Pinterest as a creative business owner
I came for Pinterest.
I stayed for the way it fits into my life and my work.
I joined Pin Potential because I wanted to understand Pinterest. Properly.
Not just which pin size to use. Not another checklist of “do this, don’t do that.” I was looking for a way to make Pinterest part of my business that actually made sense. Something that worked with the kind of work I do and the kind of business I want to build, instead of sitting on top of it like another obligation.
Before Pin Potential, my approach lived somewhere between good intentions and vague plans. I knew Pinterest could matter. I just didn’t yet know how to work with it in a way that felt strategic instead of reactive.
It also became clear very quickly that this wasn’t a course about posting.
It’s a program about thinking.
About outcomes instead of activity.
About systems instead of scattered effort.
About building something that can grow while you’re busy living the rest of your life.
Yes, we talk about keywords. About content. About structure. About what Pinterest actually is and how it actually works. But those pieces are never presented as isolated tricks. They’re always placed into a bigger picture: what are you building, who is it for, and what do you want this work to do over time?
Somewhere along the way, my internal questions changed.
I stopped circling around “What should I post?” and started asking myself, “What am I planting?”
What kind of work do I want quietly building in the background?
What kind of traffic fits what I make?
What kind of growth supports the way I actually want to work?
Pin Potential gave me the building blocks for that. And structure. And a way to test, observe, adjust, and keep going without the constant feeling that I’m somehow late to my own business.
Which, if we’re honest, is worth a lot more than a pin template.
(Though yes, Meagan does provide those too.)
Meagan, the way she teaches, and why that matters
A big part of why Pin Potential works the way it does is Meagan herself.
She comes from a background in psychology and education, and you feel that in every call. Not in a loud way. In the way the questions are framed. In how answers are unpacked. In how often nuance is allowed to exist instead of being flattened into a one-size-fits-all rule.
One of her most common replies is, “It depends.”
Not as an evasion. As a starting point.
Because real businesses don’t grow on formulas. They grow on context. On goals. On seasons. On the very real humans running them. Meagan teaches Pinterest inside that reality, not on top of it.
She’s also deeply grounded in what she teaches. She’s a Pinterest-recognized expert who has even run workshops for the platform’s own teams. And that depth is expanded through excellent guest experts she regularly brings into the program. Sessions on things like SEO, strategy, and business foundations widen the lens and place Pinterest where it belongs: inside a much broader creative business ecosystem.
Meagan talks fast. Not because she’s rushing. But because there is a lot of substance in every session. You don’t leave a call with a motivational quote. You leave with better questions. With clearer thinking. With things you can actually go and try.
There’s also a strong practical layer running through the program. Frameworks, tools, and working resources that help translate insight into action. Not overwhelm. Not busywork. But things you can return to, use, and adapt as your business evolves.
What I’ve come to value most is her objectivity. The feedback isn’t designed to flatter. It’s designed to help. It’s rooted in data, experience, and a real understanding of how platforms and human behavior intersect.
Because Pin Potential doesn’t just teach you what to do.
It teaches you how to decide.
And that changes the feeling of the work in a very real way.
Pinterest, re-framed
Before Pin Potential, Pinterest was a challenge I felt I couldn’t quite conquer on my own.
I knew I should probably tackle it. People told me it wasn’t that difficult. That I should just start posting and I’d figure it out as I went. But that approach never sat well with me. I didn’t just want to do Pinterest. I wanted to understand it. I wanted to know why certain things work, how they connect, and how this platform could genuinely support the kind of creative business I’m building.
One of the most surprising things about Pin Potential has been how much it changed both how I look at the work and how I feel about it.
Instead of trying to make sense of Pinterest in isolation, I found myself surrounded by other business owners asking thoughtful questions, sharing what they were seeing, and talking honestly about what was and wasn’t working.
That alone softened the whole process.
The Pin Potential community isn’t loud. It isn’t performative. It isn’t built around quick wins or viral moments. It’s built around questions. Around shared experiments. Around people comparing notes, results, and lessons learned.
Listening to others’ challenges, seeing how the same principles apply across very different businesses, has been just as valuable as the formal training. It sharpens your own thinking. It reveals blind spots. It reminds you that there isn’t one correct way to grow something well.
And once again, I’m reminded of my garden.
Good gardens rarely grow in isolation. They’re shaped by their environment. By what’s planted nearby. By what’s shared, swapped, and observed.
Pin Potential offers that kind of environment.
A place where Pinterest stops being a mysterious system you’re trying to crack, and becomes a landscape you’re learning to work with, in very good company.
Why I’m still part of Pin Potential
When I joined Pin Potential, I thought I was signing up to learn Pinterest. A bit of a one-and-done deal. Back when I signed up, Meagan was still offering a membership and I didn’t quite understand what that could possibly be about. Surely, once you understand how to post, what format to use, what to look out for when writing titles and post copy, it wouldn’t make sense to keep attending calls.
Boy, was I wrong.
Yes, I learned all of the above. But I also found targeted guidance, strategic mentorship, and a way of thinking that continues to support my business.
That’s what I value most about this program. Not just what it teaches, but how it teaches you to look. To observe. To adjust. To let things grow.
I wouldn’t recommend Pin Potential to someone looking for shortcuts.
But if you’re building a creative business, and you care about understanding what you’re doing and why, this is a program I genuinely trust.
And that’s why I still look forward to every call.
FYI: I’m a paying member of Pin Potential, and I’m also an affiliate for the program. If you decide to join through one of my links, I may receive a small commission, at no extra cost to you. I only ever recommend tools and programs I’m genuinely part of and truly value.
Pin Potential opens a few times a year, and when it does, I may occasionally share updates or invitations here, on
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